commercetools is a headless commerce platform built for organisations that demand maximum flexibility. We use it as the commerce core beneath custom frontends, portals, and integration platforms, enabling advanced pricing logic, multi channel setups, and deep back office integrations that go far beyond the limits of traditional webshop solutions.
commercetools, founded by Dirk Hoerig, is an API first, cloud native commerce platform built for composable architectures. Instead of a single monolithic webshop, commercetools offers modular services for products, pricing, carts, orders, promotions, and more, all accessible through APIs.
This approach lets you build fully custom frontends, implement advanced B2B logic, and serve multiple touchpoints while keeping commerce functionality centralised. Designed for scale and flexibility, commercetools excels in complex catalogues, multi market setups, and true omnichannel commerce strategies.
commercetools is used as the commerce engine behind webshops, B2B portals, marketplaces, mobile apps, and other digital touchpoints. Products, pricing, and orders are managed centrally, while each channel is free to deliver its own user experience and processes.
The platform is ideal for setups with multiple countries, currencies, customer groups, contract pricing, and deep integrations with ERP, PIM, WMS, and invoicing systems. When standard ecommerce platforms become a limitation, commercetools offers the freedom to design and scale exactly the commerce flows your business needs.
At Omines, we specialise in the integration and custom development side of commercetools. We design the API architecture, connect commercetools with ERP, PIM, WMS, CRM, and data platforms, and build frontends or portals that make smart, efficient use of the commerce APIs.
Where others struggle with complex B2B rules, advanced order flows, or deep integrations, we go further to deliver robust, scalable solutions. This turns commercetools into the beating heart of your entire commerce and integration landscape, rather than an isolated engine.